01
Product Strategy
Clarify what to build, what to prioritise, and what to delay. We help founders turn broad ideas into focused product direction and commercially sound roadmaps.
ValidationDirectionConfidence
Advisory for Startups & Scale-Ups
Strategicconsultingforstartupsbuildingproducts,systemsandgrowthenginesthatscale.
Nihat Consulting helps founders and growing businesses make better decisions, improve operations, and build scalable digital systems across product, technology, and commercial strategy.
Services
Where Founders Usually Get Stuck, & Where We Create Leverage
We work across the areas that determine whether a business scales cleanly or stalls under complexity.
02
Product Development
Support product planning, feature prioritization, and roadmaps that align with real business goals.
RoadmapsPrioritisationAlignment
03
System Optimisation
Review internal workflows, processes, and systems to improve efficiency and reduce friction.
WorkflowsEfficiencyProcesses
04
Market Research
Provide insight into customer needs, competitors, and market opportunities to guide strategy.
InsightsCompetitorsOpportunities
05
Management Consulting
Improve decision-making, process design, and operational clarity so the business can scale with fewer bottlenecks and better control.
DecisionsTeamsPerformance
06
Growth & Go-to-Market
Strengthen the commercial side of the business through positioning, offer design, growth planning, and practical go-to-market structure.
LaunchProductQuality
Who We Work With
Trusted by Ambitious Founders
We work with startups and growing businesses navigating product complexity, system inefficiencies, scaling pressure, and decision fatigue. Our role is to bring structure, clarity and execution discipline where it matters most.
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Outcomes
Built for founders who need cleaner decisions, stronger systems and faster execution
Sharper Product Direction
Gain clarity on what to build, when to build it, and why it matters to your market.
Better Internal Systems
Streamlined workflows, clearer processes, and less friction across your operations.
More Informed Decisions
Data-grounded insights and market intelligence that shape better strategic choices.
Stronger Execution
Aligned teams, clear priorities, and momentum that translates strategy into results.
Our Team
The people behind the strategy.
Meet the advisors and operators helping founders move with more clarity, confidence, and commercial focus.
Oz Bilgin
Managing Director & Principal Consultant
Oz Bilgin is an entrepreneur, Business Analyst and strategic advisor with over seven years of experience in the global startup ecosystem. He has worked with more than 40 startups and scale-ups worldwide, helping founders develop products, refine systems and implement effective go-to-market strategies. As the founder of four successful companies, he combines practical entrepreneurial experience with expertise in product strategy, operational systems and management consulting, helping organisations scale with clearer structure and stronger decision-making.
Kerim Salahi
Market Strategy & Go-to-Market Consultant
Kerim is an entrepreneur and market strategy specialist with hands-on experience building and operating businesses as a solo founder. Through founding and running two successful companies, he developed strong expertise in customer acquisition, market research and product positioning. At Nihat Consulting, he works with startups and scale-ups to design go-to-market strategies, validate market opportunities and help founders successfully launch and position their products.
Keith Kong
Customer Acquisition & Marketing Strategy Consultant
Keith is a marketing specialist focused on helping startups and scale-ups launch products and build effective customer acquisition strategies. He has supported more than 10 businesses with product launches, marketing strategy and post-launch growth planning. At Nihat Consulting, he works closely with founders to develop marketing frameworks, guide content strategy and ensure consulting engagements remain focused on achieving measurable growth targets.
Shabrika Jeyakody
Research & Data Analytics Consultant
Shab specialises in research and data analytics, supporting startups and scale-ups in developing products efficiently and cost-effectively. She has worked with multiple companies to evaluate product feasibility, optimise development approaches and ensure solutions are built with strong technical foundations. Her work spans both hardware and software development, helping clients identify cost-effective manufacturing pathways while ensuring robust software systems and AI models are designed and implemented effectively.
Our Approach
A Clear Process for Better Decisions
01
Diagnose
We assess your business, product, systems, and current challenges.
02
Clarify
We identify what matters most, where friction exists, and what opportunities are worth pursuing.
03
Strategise
We develop practical recommendations grounded in business goals and market reality.
04
Execute & Optimise
We help refine execution, improve systems, and create a stronger path forward.
Bring Clarity to Your Next Stage of Growth
If you’re navigating product uncertainty, operational friction, or strategic complexity, we can help you move forward with structured thinking and stronger direction.
"We believe the best consulting feels less like advice and more like partnership - practical, focused, and grounded in real business context."
Oz
Managing Director & Principal Consultant
About
Strategy, Product Thinking, and Operational Insight Combined
Nihat Consulting works with founders and growing businesses to solve product, operational, and growth challenges through structured thinking and practical execution. We combine management consulting, product strategy, and technology expertise to help businesses move with more clarity, better systems, and stronger commercial focus.
We operate as a founder-to-founder partnership — collaborative, direct, and grounded in real business context. The goal is not theory. It is clarity, alignment, and tangible improvement.
Clarity First
We cut through complexity to find what matters.
Commercially Focused
Every recommendation ties to real business impact.
Structured Approach
Methodical thinking applied to complex problems.
Founder Partnership
We work alongside you, not above you.
Testimonials
What Founders Say
Recent feedback from leaders we’ve partnered with.
Nihat Consulting played a pivotal role in shaping the strategic direction of GoalCert. Their clarity of thought, structured guidance, and deep understanding of technology-driven platforms helped us refine our vision and move forward with confidence.
We were having issues with our market research, development and launch of our hardware product, Nihat Consulting took over everything simplifying the entire project for us. We have now successfully launched because of their amazing work.
Helped us do our market research, figure out the best go to market strategy inclusive of features needed at launch and which features are to be added later as updates.
Get in Touch
Start the Conversation
Tell us about your business, your current challenges, and where you’re aiming to go. We’ll respond personally to explore whether we’re the right fit.